Why do you ride?

Doing something because you have to is really no fun at all.  I don't know how many folks come into the store looking for a bike because: they've gained weight, they can't "run" anymore, their Dr. told them to exercise. All valid reasons, but terrible motivations. I never have anyone say "riding a bike as a kid was so much fun, I wanna do that again"  It's kind of sad, really.

I would like for our customers to get back to that.  I think some never left.  Ride like you did when you were a kid.  No specific destination, no set distance, certainly no target heart rate and no special clothing.  Just ride....and smile.






Ride on!

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