Why do you ride?
Doing something because you have to is really no fun at all. I don't know how many folks come into the store looking for a bike because: they've gained weight, they can't "run" anymore, their Dr. told them to exercise. All valid reasons, but terrible motivations. I never have anyone say "riding a bike as a kid was so much fun, I wanna do that again" It's kind of sad, really. I would like for our customers to get back to that. I think some never left. Ride like you did when you were a kid. No specific destination, no set distance, certainly no target heart rate and no special clothing. Just ride....and smile. Ride on!